In an era characterised by rapid technological advancement, shifting consumer demand, and increasing environmental uncertainty, businesses face unprecedented challenges and opportunities. Navigating these dynamic landscapes requires more than traditional approaches, which necessitate a commitment to innovation, sustainability, and adaptability. Organisations must embrace new paradigms that not only drive profitability but also promote social responsibility and environmental stewardship. By fostering a culture of innovation, organizations can discover creative solutions to complex problems, thereby ensuring that they remain competitive in an ever-evolving marketplace. Simultaneously, integrating sustainability into business strategies is no longer optional. It is a critical component of long-term success and global responsibility. The forward path involves rethinking traditional business models, leveraging cutting-edge technologies, and meaningfully engaging stakeholders. The primary objective of this conference is to establish an impactful platform for promoting connections, collaboration, and the exchange of diverse research findings and problem-solving methodologies in the business field. We invite you to submit papers that align with various tracks of the conference.

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